Marketing Manager
Lead marketing efforts for our automation platform
Job Description
We're seeking a creative, data-driven Marketing Manager to join our growing team and help us tell the Okinawa story to the world. In this role, you'll develop and execute multi-channel marketing strategies that drive awareness, generate qualified leads, and position Okinawa as the leading automation platform for modern businesses.
You'll have the opportunity to build our marketing engine from the ground up, working with a talented team of content creators, designers, and growth specialists. From crafting compelling campaigns to optimizing our conversion funnel, you'll touch every aspect of the marketing mix and see the direct impact of your work on the company's growth trajectory.
The ideal candidate combines creative storytelling with analytical rigor. You're as comfortable writing a blog post as you are analyzing a conversion funnel. You understand that great marketing in the developer tools space means educating and empowering, not just promoting.
Requirements
- 5+ years of marketing experience with at least 2 years in B2B SaaS, preferably in developer tools, infrastructure, or enterprise software
- Demonstrated success in developing and executing multi-channel campaigns that generated measurable pipeline growth
- Strong analytical skills with experience in marketing analytics platforms, A/B testing, and data-driven decision making
- Excellent writing and editing skills with a portfolio of published content (blog posts, whitepapers, case studies)
- Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred)
- Understanding of SEO best practices and experience with content-driven organic growth strategies
- Bachelor's degree in Marketing, Communications, Business, or related field
- Experience marketing to technical audiences or developer communities is a strong plus
Benefits
- Competitive base salary of $100k - $130k with performance bonuses tied to pipeline and revenue targets
- Health and wellness stipend of $150/month for gym, therapy, meditation apps, or other wellness expenses
- Flexible hybrid work schedule from our New York office — 2 days in-office, 3 days remote
- Quarterly marketing team offsites for strategy, collaboration, and creative brainstorming
- Access to premium marketing tools and subscriptions (Ahrefs, Semrush, Figma, Adobe Creative Suite)
- Annual learning budget of $2,000 for marketing conferences, courses, and certifications
- Unlimited PTO with a 3-week minimum encouraged
- 16 weeks paid parental leave
- 401(k) with company match
- Commuter benefits and daily lunch in the office
Responsibilities
- Develop and execute comprehensive marketing strategies across multiple channels including content marketing, email, paid acquisition, social media, and events to drive brand awareness and pipeline growth
- Manage the end-to-end content creation process, from ideation to publication, ensuring all content aligns with brand voice, SEO best practices, and business objectives
- Own and optimize the marketing funnel from top-of-funnel awareness through MQL to SQL conversion, implementing lead scoring and nurturing programs to improve conversion rates
- Oversee social media strategy and community engagement across LinkedIn, Twitter/X, and developer communities, building an active and engaged audience
- Plan and execute webinars, virtual events, and conference sponsorships to generate leads and build relationships with potential customers
- Analyze marketing campaign performance using tools like Google Analytics, HubSpot, and Salesforce, providing regular reports and actionable insights to leadership
- Manage the marketing budget and allocate spend across channels based on performance data and ROI analysis
- Collaborate closely with sales, product, and customer success teams to ensure messaging alignment and share customer insights that inform product development
A place to grow and make an impact
"Working at Okinawa has given me the opportunity to take ownership, learn quickly, and build meaningful products. The team is supportive, the challenges are exciting, and every day feels like we’re creating something that truly matters."
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Built by people who value simplicity
We started with a simple idea: automation should make work easier, not more complicated. Everything we build is guided by that belief.
Okinawa is a workflow automation platform that connects your tools and automates repetitive tasks so your team can focus on high-impact work.
No, Okinawa is designed to be intuitive. You can build automations using simple triggers and actions without writing code.
Yes, Okinawa integrates with a wide range of popular tools and services, and you can also connect custom systems via API.
No, Okinawa is designed to be intuitive. You can build automations using simple triggers and actions without writing code.
Yes, Okinawa integrates with a wide range of popular tools and services, and you can also connect custom systems via API.
Okinawa is a workflow automation platform that connects your tools and automates repetitive tasks so your team can focus on high-impact work.
Yes, the Beginner plan is completely free and includes core features to get started with automation.
Absolutely. You can change your plan at any time, and your billing will adjust accordingly.
We accept all major credit cards. For Enterprise plans, we also support invoicing and custom billing arrangements.
Absolutely. You can change your plan at any time, and your billing will adjust accordingly.
We accept all major credit cards. For Enterprise plans, we also support invoicing and custom billing arrangements.
Yes, the Beginner plan is completely free and includes core features to get started with automation.
We offer community support on the free plan, priority email support on paid plans, and dedicated support for Enterprise customers.
Response times vary by plan, but most inquiries are answered within 24 hours, with faster turnaround for higher-tier plans.
Yes, we offer onboarding resources for all users, and personalized onboarding for Enterprise customers.
Response times vary by plan, but most inquiries are answered within 24 hours, with faster turnaround for higher-tier plans.
Yes, we offer onboarding resources for all users, and personalized onboarding for Enterprise customers.
We offer community support on the free plan, priority email support on paid plans, and dedicated support for Enterprise customers.