Jane Smith
Head of Marketing driving growth through content strategy and community engagement.
About Me
Jane Smith leads Okinawa's marketing strategy and brand development, bringing a unique blend of technical fluency and creative storytelling to the world of developer tools. Since joining the team in its early days, Jane has been instrumental in growing Okinawa's user base from a handful of beta testers to a thriving community of thousands of automation enthusiasts.
With a background in product marketing at enterprise SaaS companies, Jane specializes in translating complex technical capabilities into compelling narratives. She oversees all content strategy, community engagement, partnerships, and go-to-market initiatives at Okinawa, ensuring that every customer touchpoint reflects the platform's commitment to simplicity and power.
Jane is particularly passionate about developer education and believes that the best marketing empowers users rather than simply promoting products. She launched Okinawa's popular webinar series and documentation hub, which together reach over 25,000 readers and viewers each month. Her data-driven approach has consistently delivered triple-digit growth in organic acquisition channels.
Prior to Okinawa, Jane led marketing teams at two successful B2B startups through Series B funding rounds. She holds an MBA from the Kellogg School of Management and writes a popular newsletter on product marketing for technical audiences.
